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Ponemon Institute is pleased to announce the release of Flipping the Economics of Attacks, sponsored by Palo Alto Networks. In this study, we look at the relationships between the time spent and compensation of today’s adversaries and how organizations can thwart attacks. As revealed in this research, while some attackers may be motivated by non-pecuniary reasons, such as those that are geopolitical or reputational, an average of 69 percent of respondents say they are in it for the money.


Ponemon Library Archives for February 2012
The Business Case for Data Protection: What Senior Executives Think about Data Protection
February 6, 2012, 12:00 am

(Click to download study) What Senior Executives Think about Data Protection, conducted by Ponemon Institute and sponsored by IBM, was conducted to determine what corporate executives believe are the most important factors and activities to consider when safeguarding sensitive information and complying with increasing regulation, including the data breach notification laws that now exist in more than 45 states.

This is the second study sponsored by IBM and conducted by Ponemon Institute to investigate what senior executives think about the value of corporate data protection efforts within their organizations. The research focuses on how aware CEOs and other senior executives are about their organization’s data protection efforts, what they believe is the economic justification for investment in a data protection program, how such efforts support organizational goals, and what are the major risks to sensitive and confidential data in the cloud.

Leading Practices in Behavioral Advertising & Consumer Privacy Study of Internet Marketers and Advertisers
February 13, 2012, 12:00 am

(Click to download study) We are pleased to present the Leading Practices in Behavioral Advertising & Consumer Privacy Study of Internet Marketers and Advertisers. The purpose of this research is to determine what marketers think about the Self-Regulatory Principles, companies’ level of compliance and perceptions about their companies’ consumer privacy and related marketing practices.

Global Study on Mobility Risks Survey Results for: United States
February 14, 2012, 12:00 am

(Click to download study) To help IT security professionals plan for an increasingly mobile electronic workforce, Websense, Inc. and Ponemon Institute have created this Global Study on Mobility Risks . We define mobile devices as laptops, USB drives, smartphones and tablets.

2011 Global Encryption Trends Study
February 15, 2012, 12:00 am


 (Click to download study) Ponemon Institute is pleased to present the findings of the 2011 Global Encryption Trends Study, sponsored by Thales e-Security.

Future State of IT Security A Survey of IT Security Executives
February 27, 2012, 12:00 am

(Click to download study) We are pleased to present the findings of the Future State of IT Security conducted by Ponemon Institute in partnership with RSA®  Conference. In this report, we examine the main drivers or antecedents that are shaping the future state of security.

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