CUPERTINO, Calif. — Jan. 22, 2014 —Skyhigh Networks, the Cloud Visibility and Enablement Company, today announced that it will be hosting a webinar with Ponemon Institute entitled, “The Insider Threat of Bring Your Own Cloud (BYOC)” on Thursday, January 30 at 10:00 am PT/1:00 pm ET.
Ponemon Institute will present the results of “The Insider Threat of Bring Your Own Cloud (BYOC)” study. The purpose of this research was to better understand how the security processes of companies are affected when employees are allowed to use public or private third-party cloud services to perform certain job roles.
During this webinar, attendees will learn about:
• New risks plaguing today’s BYOC enterprise
• Key assessment criteria for new and popular cloud services
• Ways to manage data security, compliance and legal risks of cloud usage
Rajiv Gupta, CEO of Skyhigh Networks, will join Dr. Ponemon to share key findings from Skyhigh’s 2014 Cloud Adoption & Risk Report and help attendees understand which types of services present the greatest risk to their organizations.
For more information on the webinar or to register to attend, please click here.
About Ponemon Institute
Ponemon Institute is dedicated to independent research and education that advances responsible information and privacy management practices within business and government. Our mission is to conduct high quality, empirical studies on critical issues affecting the management and security of sensitive information about people and organizations.
As a member of the Council of American Survey Research Organizations (CASRO),we uphold strict data confidentiality, privacy and ethical research standards. We do not collect any personally identifiable information from individuals (or company identifiable information in our business research). Furthermore, we have strict quality standards to ensure that subjects are not asked extraneous, irrelevant or improper questions.
About Skyhigh Networks
Skyhigh Networks, the Cloud Visibility and Enablement Company, allows companies to embrace cloud services with appropriate levels of security, compliance, and governance while lowering overall risk and cost. With customers in financial services, professional services, healthcare, high technology, media and entertainment, manufacturing, and legal verticals, the company was a finalist for the RSA Conference Most Innovative Company award and was recently named a “Cool Vendor” by Gartner, Inc. Headquartered in Cupertino, Calif., Skyhigh Networks is led by an experienced team and is venture-backed by Greylock Partners and Sequoia Capital. For more information, visit us at http://www.skyhighnetworks.com or follow us on Twitter @skyhighnetworks.
Have you ever seen an interactive advertisement while browsing around on the Web and, even though it was from a brand that you recognized promoting a product, service or event that you found interesting, you simply refused to click on the image because of a nagging sense of trepidation? What really lies beyond that alluring digital veil? Is the offer worth the risk? What of my digital privacy might I be giving up by responding to that message?
Me too… and according to our latest study, those fears are not lost on industry.
We talked to senior marketing executives – decision makers and check signers – with 90 organizations from a broad spectrum of industries that are actively engaged in online marketing. In total these firms account for more than $3 billion in annual revenue, and they believe wholeheartedly in the efficacy of the medium. According to our research, 63 percent of those we surveyed said behavioral advertising generated their greatest return on investment.
Yet 98 percent told us that, because of consumers’ privacy fears, their companies are curtailing investments in online behavioral targeting. These companies are willing to sacrifice the revenue they believe they can generate through an online campaign rather than risk the potential hit to brand reputation for being as aggressive as they would like to be. Overall that curtailment has kept more than $600 million out of the behavioral targeting industry.
Looking beyond the financial impact, the results of this study strongly suggest that, contrary to what some might say, self-regulation works. I don’t mean to suggest that consumer and privacy advocates are acting like Chicken Little when they lobby regulators with dire messages and thinly veiled accusations of treachery directed at the behavioral targeting industry. To the contrary; in order for self regulation to work effectively there needs to be a rigorous and active dialog that includes industry and consumer advocates as well as the engagement of an objective regulatory body.
The goal of that dialog should not be to force the unconditional surrender of the so-called opposition, but the development of true solutions to the very real potential for misuse or unintended abuse of personal information. Consumers have long benefitted from advertising in its many forms. Radio, television, print, and a great deal of online content is made freely available because of the revenue generated by the sale of advertising space.
As we conclude in our report, “the Internet advertising community should work closely with the privacy community and regulators to find ways that substantially reduce the public’s fears about actual and perceived privacy risks when responding to behaviorally targeted ads. To this end, better disclosure models, consumer education, effective consent mechanisms and enabling technologies will help advance the cause of safe and effective Internet advertising.”
Has your company spent less online because of these fears? Do you think behavioral advertising self-regulation is working in favor of the consumer? Do you want to see more or less regulation of this industry? Let us know what you think.
A few years ago, when wireless networking was still relatively new, there were numerous reports of enterprising employees who, frustrated with the pace of new technology integration in their workplace, took it upon themselves to deploy rogue access points – often hidden behind furniture or above drop-down ceiling panels – in order to provide convenient mobility around the office.