2011 Privacy Trust Study for Retail Banking

December 1, 2011 at 7:23 am

(Click to download study) Our study reveals that even among banks with the highest level of consumer trust, it only takes one or two large data breaches to diminish a trusted relationship. Our findings show consumers expect their bank to have safeguards and procedures in place to protect them from identity theft, cyber crime and other harms resulting from lost or stolen data. If consumers lose confidence that their bank is not taking appropriate measures to protect their data from a breach, they may churn.