New Ponemon Institute study released: Economic Impact of Mixed Content Warnings on Consumer Behavior
April 27, 2015 at 12:40 pm
We have all encountered mixed content warnings that show a visual icon or pop-up that attempts to warn us while visiting a website. A new study by Ponemon Institute, sponsored by Ghostery, recently conducted an experimental study to test consumer reactions to mixed content warnings when browsing secure e-commerce sites. To cut to the chase, the study reveals that consumer attrition resulting from mixed content warnings on web pages is estimated to cost the top 100 Internet retailers in the United States $310 million per annum. We hope you will read the details in the entire report.
http://marketing.ghosterymktg.com
Warmest regards,
Dr. Larry Ponemon