Ponemon Institute
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Ponemon Institute is pleased to announce the release of Flipping the Economics of Attacks, sponsored by Palo Alto Networks. In this study, we look at the relationships between the time spent and compensation of today’s adversaries and how organizations can thwart attacks. As revealed in this research, while some attackers may be motivated by non-pecuniary reasons, such as those that are geopolitical or reputational, an average of 69 percent of respondents say they are in it for the money.


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Ponemon Institute was founded in 2002 by Dr. Larry Ponemon. Headquartered in Michigan, Ponemon Institute is considered the pre-eminent research center dedicated to privacy, data protection and information security policy. Our annual consumer studies on privacy trust are widely quoted in the media and our research quantifying the cost of a data breach has become valuable to organizations seeking to understand the business impact of lost or stolen data.
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