Mr. Matt Leonard is a privacy and strategic marketing executive. His more than 25 years of experience managing direct marketing operations along with his experience developing and implementing privacy and information strategies, policies, and practices in complex organizations gives him a unique perspective on the issues surrounding responsible information practices.
Leonard directed privacy and information policy at Harte-Hanks, a major end-to-end direct marketing service organization. He spent ten years at IBM in Direct Marketing, Customer Information, and Privacy. He is an industry-recognized expert in all aspects of marketing, from Database Analytics to Product Development.
Leonard brings a depth of experience in marketing as well as specific expertise regarding privacy practices in marketing oriented organizations. He speaks frequently to organizations about privacy and marketing. He is an advocate of effective privacy and information practices as a basic business requirement.