Alan Chapell is the founder of Chapell & Associates, a premier research and consulting firm focusing on consumer privacy.
He established the privacy program at Jupiter Research, which targets the consumer Internet economy. Chapell created and implemented DoubleClick's research product suite, which produced advertising effectiveness products that measure the brand impact of online advertising. He also worked with e-mail marketing firms, including Yesmail (now a division of Experian), where he assisted clients with privacy issues.
He is a regular contributor to the iMedia Connection, the DMNews, and the International Association of Privacy Professionals' Privacy Officer Advisor.