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News & Updates

Ponemon Institute is pleased to announce the release of Flipping the Economics of Attacks, sponsored by Palo Alto Networks. In this study, we look at the relationships between the time spent and compensation of today’s adversaries and how organizations can thwart attacks. As revealed in this research, while some attackers may be motivated by non-pecuniary reasons, such as those that are geopolitical or reputational, an average of 69 percent of respondents say they are in it for the money.


Research Studies & White Papers: Privacy

Economic Impact of Privacy on Online Behavioral Advertising, April 2010 (click to download study) Independent Ponemon Institute research looks into the controversial behavioral advertising industry to understand from marketers their experience with the medium’s success, and how consumer perceptions of trust or lack thereof are affecting investments.

2010 Most Trusted Companies for Privacy: US Consumers, February 2010 (click to download study) The only objective study that asks US consumers to name and rate organizations they believe are most committed to the privacy of their personal information.

Making Web 2.0 Work, February 2010 (click to download study). Ponemon Institute with sponsorship from IBM conducted a study of Web 2.0 users in the US, Brazil, Russian Federation, People's Republic of China, Singapore, Sweden and Germany to understand their perceptions about responsibility when using Internet collaboration tools.

How Global Organizations Approach the Challenge of Protecting Personal Data, February 2010 (click to download study) How data privacy perceptions and practices around the globe inform and influence data protection practices. More than 5,500 business leaders were surveyed.

Americans' Opinions about Healthcare Privacy, January 2010  
Annual Privacy Trust Study for Retail Banking, June 2008 (
click to download study)
It should come as no surprise that trust is increasingly important in customers’ loyalty to their bank. While overall trust in the industry is down, banks that experienced a significant data breach also experienced a significant decline in their trust scores. This study also reveals there is a correlation between customers’ trust and how long they remain with the same bank. Customers expect their bank to have protective measures in place to guard their data. If that expectation is not met, they will change banks.
Annual Most Trusted Companies for Privacy Survey, December 2008 (
click to download study)
Consumers select the companies they trust most for privacy. In this year’s study, the top three companies are: American Express, E-Bay and IBM. A key finding is that privacy matters to consumers.