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Ponemon Institute is pleased to announce the release of Flipping the Economics of Attacks, sponsored by Palo Alto Networks. In this study, we look at the relationships between the time spent and compensation of today’s adversaries and how organizations can thwart attacks. As revealed in this research, while some attackers may be motivated by non-pecuniary reasons, such as those that are geopolitical or reputational, an average of 69 percent of respondents say they are in it for the money.

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90 Percent of Cases of Lost or Stolen Private Data go Unreported by British Firms

90 Percent of Cases of Lost or Stolen Private Data go Unreported by British Firms

StrongMail Research Highlights Email Marketing as Big Risk to Privacy of UK Consumer Data.

 

90 Percent of Cases of Lost or Stolen Private Data go Unreported by British Firms
 
StrongMail Research Highlights Email Marketing as Big Risk to
Privacy of UK Consumer Data
  
London, UK -- June 23, 2008 – The loss or theft of private and confidential data is endemic amongst UK firms with almost two-thirds (61 percent) of marketing professionals experiencing a data breach involving the loss or theft of consumer information over the past 24 months. In 90 percent of these cases the loss or theft went unreported since they felt that they were either not required to, or were unsure whether they had to, report the incident to the affected customer. 
 
These are the key findings of a the study 2008 UK Study on Email Marketing Practices & Privacy that surveyed more than 900 UK data protection professionals and marketing professionals was conducted by the Ponemon Institute and commissioned by StrongMail.
 
The issue is exacerbated by those firms who choose to outsource key marketing functions to third party providers. According to the marketing professionals surveyed, data breaches were 42 percent more likely to be attributed directly to third parties than to in-house personnel illustrating the high stakes of outsourcing marketing campaigns for reasons of perceived cost savings or efficiency gains.  
 
The survey also found that email marketing poses a big risk to the privacy of UK consumer data, ahead of Internet, telemarketing and direct mail outbound marketing channels. Email marketing, one of the most pervasive modern-day marketing tools, has traditionally been a function handed out to specialist email service providers (ESP). Among those UK firms who outsource their email marketing, the incidence of data breaches rises from 61 percent to 78 percent, a 28 percent relative increase.
 
Paul Bates, managing director of StrongMail UK, said: “A cavalier attitude towards outsourcing customer data to third-parties combined with complacent processes for keeping that data safe is a recipe for disaster. The fact is confidential customer data doesn’t travel well and providing it to third-parties for outbound marketing purposes can, as the research shows, be a risky proposition. This data is extremely valuable to most firms, and we advise them to think very carefully about how they keep it safe.”
 
Larry Ponemon, founder of the Ponemon Institute and author of the study, offers a silver lining to the issue: “Although 60 percent of UK marketers outsource their e-mail marketing today, 65 percent of marketers would consider in-sourcing their e-mail marketing campaigns to ensure greater protection over personal data. The message is, albeit slowly, getting home.”
 
Study Availability
A full copy of the research report "2008 U.K. Study on Email Marketing Practices and Privacy " is available for download by following this link.
 
About the Ponemon Institute
The Ponemon Institute© is dedicated to advancing responsible information and privacy management practices in business and government. To achieve this objective, the Institute conducts independent research, educates leaders from the private and public sectors and verifies the privacy and data protection practices of organizations in a variety of industries.
 
About StrongMail Systems, Inc.
StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.