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Ponemon Institute is pleased to announce the release of Flipping the Economics of Attacks, sponsored by Palo Alto Networks. In this study, we look at the relationships between the time spent and compensation of today’s adversaries and how organizations can thwart attacks. As revealed in this research, while some attackers may be motivated by non-pecuniary reasons, such as those that are geopolitical or reputational, an average of 69 percent of respondents say they are in it for the money.


The Business Case for Data Protection: What Senior Executives Think about Data Protection

February 6, 2012, 12:00 am

(Click to download study) What Senior Executives Think about Data Protection, conducted by Ponemon Institute and sponsored by IBM, was conducted to determine what corporate executives believe are the most important factors and activities to consider when safeguarding sensitive information and complying with increasing regulation, including the data breach notification laws that now exist in more than 45 states.

This is the second study sponsored by IBM and conducted by Ponemon Institute to investigate what senior executives think about the value of corporate data protection efforts within their organizations. The research focuses on how aware CEOs and other senior executives are about their organization’s data protection efforts, what they believe is the economic justification for investment in a data protection program, how such efforts support organizational goals, and what are the major risks to sensitive and confidential data in the cloud.

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