MEASURING TRUST IN PRIVACY AND SECURITY
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Ponemon Institute is pleased to announce the release of Flipping the Economics of Attacks, sponsored by Palo Alto Networks. In this study, we look at the relationships between the time spent and compensation of today’s adversaries and how organizations can thwart attacks. As revealed in this research, while some attackers may be motivated by non-pecuniary reasons, such as those that are geopolitical or reputational, an average of 69 percent of respondents say they are in it for the money.

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Ponemon Library Archives for December 2011
2011 Privacy Trust Study for Retail Banking
December 1, 2011, 7:23 am

(Click to download study) Our study reveals that even among banks with the highest level of consumer trust, it only takes one or two large data breaches to diminish a trusted relationship. Our findings show consumers expect their bank to have safeguards and procedures in place to protect them from identity theft, cyber crime and other harms resulting from lost or stolen data. If consumers lose confidence that their bank is not taking appropriate measures to protect their data from a breach, they may churn.

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