MEASURING TRUST IN PRIVACY AND SECURITY
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Ponemon Institute is pleased to announce the release of Flipping the Economics of Attacks, sponsored by Palo Alto Networks. In this study, we look at the relationships between the time spent and compensation of today’s adversaries and how organizations can thwart attacks. As revealed in this research, while some attackers may be motivated by non-pecuniary reasons, such as those that are geopolitical or reputational, an average of 69 percent of respondents say they are in it for the money.

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Ponemon Library Archives for January 2008
Annual Privacy Trust Study for Retail Banking
January 17, 2008, 11:01 am

(click to download study) It should come as no surprise that trust is increasingly important in customers’ loyalty to their bank. While overall trust in the industry is down, banks that experienced a significant data breach also experienced a significant decline in their trust scores. This study also reveals there is a correlation between customers’ trust and how long they remain with the same bank. Customers expect their bank to have protective measures in place to guard their data. If that expectation is not met, they will change banks.

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