About Ponemon Institute Research

The Ponemon Institute is dedicated to independent research and education that advances responsible information and privacy management practices in business and government. Our mission is to conduct high quality, independent research on critical issues affecting the implementation of responsible information practices within business and government. Our research projects rely upon four survey and data capture methods:
  • Secure extranet
  • Confidential mailed returns
  • Telephone outreach
  • Diagnostic interviews (only for benchmark studies)
Ponemon Institute’s services include industry-wide studies, proprietary (commissioned) tracking studies, training as well as consultancies on trends in privacy and data protection.

As a member of the Council of American Survey Research Organizations (CASRO), we uphold strict data confidentiality and privacy standards. We do not collect any personally identifiable information from individuals (or company identifiable information in our business research). Furthermore, because of our business and academic background in information ethics, we have strict standards to ensure that subjects are not asked extraneous, irrelevant or improper questions.

Our research studies seek to advance “Responsible Information Management” or RIM, which is a process and long-term strategy for the management of information about people and households. Organizations that adopt RIM are better able to align the information preferences of their consumers, employees, shareholders and the general public with business, data, and technology management practices within the organization. Further, it helps ensure that an organization’s leaders, employees and business partners protect and respect personal information.

Ponemon Institute is best known for its work in measuring trust in privacy and information security practices in a number of industries including banking, retail, telecommunications, airline and government. In 2005, we conducted our second annual Most Trusted Companies for Privacy with TRUSTe. We also conduct research on emerging issues affecting consumers and business. These include: studies on consumers’ responses to data breach notification, the cost of a data breach notification to an organization, permissions management and many others.

Our research has appeared in leading publications and news media around the globe, including: MSNBC, CNN, Fox News, CBS, CNBC, ABC, NPR, Wall Street Journal, New York Times, Washington Post, USA Today, Financial Times, Investor’s Business Daily, Business 2.0, Newsweek, Business Week, U.S. News & World Report, Computerworld, CIO Magazine, Industry Standard, Boston Globe, InfoWorld, InformationWeek, Forbes, Fortune, CFO Magazine, Red Herring, Dow Jones News and many others. Dr Ponemon is a featured columnist for Computerworld, CSO Magazine, CMO Magazine, and BNA.

For more information, please contact research@ponemon.org.



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