MEASURING TRUST IN PRIVACY AND SECURITY
Ponemon Institute
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News & Updates

Reshaping Financial Services IT: CIO Best Practices for the Shift Toward Mobile Speakers: Dr. Larry Ponemon, Chairman, Ponemon Institute Ojas Rege, VP Strategy, MobileIron Session Times: April 1st 8:00 AM PDT (San Francisco) / 4:00 PM BST (London) April 2nd 9:00 AM HKT (Hong Kong) / 6:00 PM PDT (San Francisco)    Widespread consumer adoption of mobile technology has set in motion a fundamental shift within financial services organizations. CIOs are learning to leverage the power of mobility to deliver a strategic business advantage by helping their firms become more efficient and flexible. For the first time, MobileIron will share data from a Ponemon Institute survey of 400 financial services organizations about the future of BlackBerry, BYOD, apps, and governance. Join MobileIron VP of Strategy Ojas Rege and Ponemon Institute Chairman and Founder Dr. Larry Ponemon for a practical and “eyes-wide-open” look at the issues CIOs and CISOs in financial services will need to address as mobile becomes a fundamental part of their computing environment. Key topics include: • Financial services mobile adoption forecasts • Trends in migration to multi-OS environments • Dependencies for successful mobile strategy deployment • Implications of user experience and security Register Now This session will be recorded and available for replay.

Research Studies & White Papers: Privacy

Economic Impact of Privacy on Online Behavioral Advertising, April 2010 (click to download study) Independent Ponemon Institute research looks into the controversial behavioral advertising industry to understand from marketers their experience with the medium’s success, and how consumer perceptions of trust or lack thereof are affecting investments.

2010 Most Trusted Companies for Privacy: US Consumers, February 2010 (click to download study) The only objective study that asks US consumers to name and rate organizations they believe are most committed to the privacy of their personal information.

Making Web 2.0 Work, February 2010 (click to download study). Ponemon Institute with sponsorship from IBM conducted a study of Web 2.0 users in the US, Brazil, Russian Federation, People's Republic of China, Singapore, Sweden and Germany to understand their perceptions about responsibility when using Internet collaboration tools.

How Global Organizations Approach the Challenge of Protecting Personal Data, February 2010 (click to download study) How data privacy perceptions and practices around the globe inform and influence data protection practices. More than 5,500 business leaders were surveyed.

Americans' Opinions about Healthcare Privacy, January 2010  
Annual Privacy Trust Study for Retail Banking, June 2008 (
click to download study)
It should come as no surprise that trust is increasingly important in customers’ loyalty to their bank. While overall trust in the industry is down, banks that experienced a significant data breach also experienced a significant decline in their trust scores. This study also reveals there is a correlation between customers’ trust and how long they remain with the same bank. Customers expect their bank to have protective measures in place to guard their data. If that expectation is not met, they will change banks.
 
Annual Most Trusted Companies for Privacy Survey, December 2008 (
click to download study)
Consumers select the companies they trust most for privacy. In this year’s study, the top three companies are: American Express, E-Bay and IBM. A key finding is that privacy matters to consumers.