Fear and Loathing in Online Advertising
May 3, 2010
Have you ever seen an interactive advertisement while browsing around on the Web and, even though it was from a brand that you recognized promoting a product, service or event that you found interesting, you simply refused to click on the image because of a nagging sense of trepidation? What really lies beyond that alluring digital veil? Is the offer worth the risk? What of my digital privacy might I be giving up by responding to that message? ...more
Posted by Dr. Larry Ponemon at 2:21 pmPermalink Add Comment (2 Comments)


