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The Goal is Credibility

August 31, 2009

I want to share an article with you that I think has a tremendous lesson for anyone in the business of building trust.  The article is from a recent edition of Foreign Policy (reprinted from Joint Force Quarterly), but don't let the source put you off.  Admiral Michael G. Mullen, chairman of the Joint Chiefs of Staff, writes about what it takes to establish credibility and build trust.

Admiral Mullen's perspective is different from yours and mine, but there are nuggets here that are vital no matter what your business.

Here's one paragraph that stands out for me:

"That's the essence of good communication: having the right intent up front and letting our actions speak for themselves. We shouldn't care if people don't like us; that isn't the goal. The goal is credibility. And we earn that over time."

The goal is credibility.  And we earn that over time.

Follow this link if you want to read more.

Posted by Dr. Larry Ponemon at 2:20 pm


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Comments

(the goal) -  October 21, 2009 3:11pm larry mays

Great point that's something that everyone really needs to understand that would make the workplace great if we all put that first.

(Dr.) -  November 3, 2009 9:38pm Steven A. Solieri

Larry, I loved the article by Admiral Mullen. Good old-fashioned common sense. I have to agree with him and wish our current Administration would follow the lead and stop apologizing. Your former Student, Dr. Steven A. Solieri